The 2026 NFL season is exposing a major shift in the U.S. sports betting market. Americans are expected to wager about $29.5 billion through legal, state-regulated commercial sportsbooks during the NFL season, according to a September 4 estimate from the American Gaming Association. That figure is almost unchanged from the $29.4 billion wagered during the previous season, even as prediction markets are attracting more sports-related trading activity. For bettors following sportsbook market analysis, … Read the rest
NFL Betting Growth Is Splitting Across Sportsbooks And Prediction Markets In 2026
